About KneadSG
KneadSG started at home, in a Singapore kitchen, making food for the people we love.
What began with tarts and cookies for family and friends grew — by word of mouth, market stalls and a lot of repeat orders — into something more. Today we're best known for our sambal: fresh, bold, and made the proper way, just packed into a resealable pouch so it fits into real, busy lives.
We're a home-based, Muslim-owned business, and that shapes how we work. We cook in small batches, we use honest ingredients, and we don't cut corners on flavour. Good sambal takes time to make — so we take that time, and hand you the easy part.
Whether it's a quick weeknight dinner, a spread for the family, or just rice and a fried egg that needed a little more life, we hope a squeeze of KneadSG makes it better.